Privacy Policy
Last updated: 20 February 2026
1. Introduction
HK Funeral Directory (“this website”, located at hkfuneraldirectory.com) values your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you use this website.
2. Information We Collect
We may collect the following types of information:
- Information you provide: When you contact us via contact forms, enquiry forms or email, we may collect your name, email address, phone number and enquiry details.
- Automatically collected information: When you browse this website, we may automatically collect technical data such as your IP address, browser type, device information, pages visited and time of visit.
- Cookies and tracking technologies: This website uses cookies and similar technologies to improve your browsing experience, analyse website traffic and deliver relevant content.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Responding to your enquiries and providing customer service
- Improving our website content and user experience
- Analysing website usage and traffic patterns
- Referring your enquiry to relevant funeral service providers (only with your consent)
- Complying with legal obligations
4. Information Sharing
We do not sell your personal data. We may share your information in the following circumstances:
- Funeral service providers: When you submit an enquiry through this website, relevant information may be forwarded to the funeral service provider you have selected so they can respond to your enquiry.
- Service providers: We may share information with third-party service providers who assist us in operating the website (e.g. web hosting, data analytics).
- Legal requirements: We may disclose your information if required by law or to protect the rights of this website and its users.
5. Data Security
We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, use or disclosure. However, no internet transmission is completely secure, and we cannot guarantee the absolute security of data transmission.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When data is no longer needed, we will securely delete or anonymise it.
7. Your Rights
Under the Personal Data (Privacy) Ordinance (Cap. 486), you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate personal data
- Request deletion of your personal data
- Withdraw consent for processing your data
To exercise any of these rights, please contact us through the contact page on this website.
8. Third-Party Links
This website may contain links to third-party websites. We are not responsible for the privacy policies or content of these websites. We recommend reading the privacy policies of any third-party website before providing personal information.
9. Cookies Policy
This website uses the following types of cookies:
- Essential cookies: Necessary for the website to function properly.
- Analytics cookies: Help us understand how visitors use this website so we can improve the user experience.
- Functional cookies: Remember your preferences (e.g. language selection).
You can manage or disable cookies through your browser settings, but this may affect some website functionality.
10. Policy Updates
We may update this Privacy Policy from time to time. The updated policy will be published on this page with a revised “Last updated” date. We recommend checking this policy periodically for any changes.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us through the contact page or email us at contact@hkfuneraldirectory.com.